Research shows that within the first four to nine minutes of an interview, recruiters decide whether or not they will seriously consider you for the position.  Below are a few pointers to help you create a positive first impression.

Dress for Success:
Your appearance is an important factor in creating a first impression.  First, remember not to wear any cologne or perfume; you never know who may be allergic to it.  Next, wear a dark colored suit, preferably navy blue, black or dark gray, with a solid colored shirt or blouse.  Women should not wear too much jewelry or make-up.  Men should only wear a watch and possibly a ring.  The belt you wear should match your shoes.  A briefcase or leather portfolio is a recommended accessory that will communicate a professional image.

Word of Caution:  Should you be invited to dress in business casual attire, keep in mind that first impressions last a lifetime, and subconsciously, you are often judged by them.  Therefore, be sure to maintain a neat appearance at all times.  Acceptable attire for men includes sport coats, slacks and polo shirts.  For women, cotton shirts, slacks and flat-heeled shoes are acceptable.  Casual dress style depends largely on the industry, so if in doubt, ask about the dress policy before the interview.

Punctuality:
Be sure to arrive at least 10 minutes early.  Sometimes you are required to fill out forms before the interview, so arriving early can be to your benefit.  Additionally, this gives the interviewer an indication of your possible future behavior.  In the event of an emergency, notify the employer within 24 hours of the scheduled interview, if you need to cancel the appointment.

Preparation:
Preparation cuts down on your amount of uncertainty and will boost your confidence.  Therefore, before the interview, make sure that you have researched the company using the company’s web site, the library, newspapers and other periodicals.  Another way to obtain information on the company is through its annual reports or other company booklets.  Use this information to formulate questions that will show the recruiter that you are up-to-date and interested in the organization.

Read your resume and familiarize yourself with everything on it.  Remember that the interviewer can ask you about anything on your resume, so be sure to provide honest information about yourself at all times.

Finally, prepare answers for general interview questions.  Oral communication is one of the most important skills employers look for in potential candidates.  Therefore, practice answering all types of questions until you are completely familiar and comfortable with your answers.  Preparation in advance will keep you from rambling unnecessarily.  However, be careful not to memorize your answers.  Think of how your past experiences at work, school or life in general have prepared you for the position for which you will interview.  In general, a good answer will focus on three parts: your skill, an example to support that skill, and the connection between your experience and the position for which you are applying.  Remember that employers are looking for evidence that you are willing and able to do the job.  A good way to practice for the interview is to go through a mock interview at The Career Center.

Body Language:
Be confident, and show enthusiasm and interest for the position.  Give a firm handshake at the beginning and end of the interview.  Be sure to maintain eye contact with all the interviewers, not just the person who asks the question.  Sit up straight, but be relaxed with your arms and hands above the table.  If you are not seated at a table, place your hands on your portfolio in front of you.  Do not place anything on the interviewer’s desk unless given permission to do so.  Try not to fidget, and keep your hands away form your face and hair.  Do not chew gum or smoke!

Communication:
Most importantly, the interviewer wants to know that you can do the job.  Therefore, being able to market yourself is the key to a successful interview.  Present organized answers with specific examples to support them.

Be clear and concise and always concentrate on your qualifications.  Focus on the positive at all times and avoid using slang or jargon.  Be sure to listen carefully and answer the question that is being asked.  Do not be afraid to pause and ask for time to better reflect on the question.  If you are not sure of what the interviewer is asking, it is perfectly acceptable to ask for clarification.  Finally, be honest and assertive - let the interviewer know you are the right person for the job!