Pirate's Gold - Pirate's Gold Advantage
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INCREASED SALES: The most obvious benefit of the Pirate’s Gold program is an immediate increase in sales. Most sales increases are between 10%-20%, but some merchants report increases as high as 60%.
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HIGHER CHECK AVERAGES: Businesses report not only increased sales, but increased check averages. Students spend more per transaction when they are using their Pirate’s Gold than with cash or credit cards.
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LESS CASH HANDLING: Pirate’s Gold merchants not only benefit from total sales increases but they also recognize a decrease in the amount of cash they handle. With fewer cash transactions, merchants benefit from a decrease in employee theft and human error.
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COMPETITIVE EDGE: Participating merchants gain an edge over their competitors by accepting Pirate’s Gold. Pirate’s Gold merchants have higher recognition levels among students and staff.
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INTEGRITY: Students & parents alike will immediately recognize your business as being associated with the excellence, integrity, spirit and tradition of one of the nation's most respected educational institutions.
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DAILY SALES REPORT: The Verifone readers print out daily sales reports for all Pirate’s Gold sales. For no additional cost, SHU ID also offers merchants the benefit of an electronic daily sales report, e-mailed the morning after every business day.
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MARKETING OPPORTUNITY: While other companies are paying thousands of dollars to market to college students, SHU ID provides a low to no cost outlet for your company's marketing efforts. SHU ID regularly sponsors special events, promotions and activities on campus, and advertises in the Setonian on-campus newspaper. Participation in the program allows your company to cut through the clutter for a clear voice on campus.
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LESS RETURNED CHECKS: By accepting Pirate’s Gold, the chances of checks being returned for insufficient funds decrease. Since the money has already been deposited with us, payment is guaranteed.
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